Clean Girl Aesthetic
Clean Girl Aesthetic is a campaign concept, based on the viral trend on social media. Even though trends come and go, this one is staying!CGA serves as a platform to unite individuals interested in participating in the trend and staying informed about the latest methods to maintain the clean girl era aesthetic.
Not all trends need to disappear; some that benefit us can become great habits to adopt. I looked at how I could bridge the gap between a viral idea and turn it into a lasting campaign. Clean Girl Aesthetic is a campaign crafted to promote and empower young girls. The trend, which originated in 2023, caught the attention of celebrities and TikTokers who embraced clean skin, slicked-back hair, and minimal makeup.
Ideation
The design is inspired by the younger generation, who are active on social media platforms. This influence is evident in the use of playful shapes and the tone of voice chosen. The goal was to establish a sense of familiarity as if they were engaging in a conversation with their friends. Vibrant colours have been incorporated into the design to capture their attention.
Inspiration
The logo strikes the perfect balance between trendiness and character, making it an ideal fit for our audience. Its cheerful design captures attention while still maintaining a sense of individuality.
Logo
The overall message the campaign aims to convey is that embracing this trend will not only benefit your skin but also, enhance your overall well-being. This message is communicated through fun and engaging methods, such as showcasing the potential financial savings associated with adopting a clean girl aesthetic or highlighting its trendy appeal.
