Ocher Chocolate Bar
Ocher is a chocolate bar brand targeted towards a sophisticated and elegant audience. It consists of special flavours, each one very different from the other.
After exploring numerous high-end chocolate bars, I discovered that many of them use a minimal design style. Ocher, however, distinguishes itself with its unique packaging and flavours. Through this packaging design, my aim was to evoke a feeling of relaxation and indulgence. The name "Ocher" is derived from a natural clay earth pigment, serving as inspiration for the name of this chocolate brand.
Research
The Flavours
Tropical Fantasy: Mangoes and saffron-flavoured chocolate is the perfect sweet treat. It has a unique combination of fresh fruit and spicy saffron.
Strawberry Fields: Strawberry and mint has to be the perfect combo for summer! The colour palette is inspired by the cooling effect mint has on you.
Citrus Spice: Imagine being hugged by melted chocolate, warm and cosy. Inspired by the feeling you crave after a long and hard day, this bar helps you relax.
The packaging design has a textured background with images of the flavours seeping through. This image treatment is consistent throughout the flavours, making the brand easily recognisable on a shop shelf.
