By The Fig & The Olive
By The Fig & The Olive is an Islamic-inspired Etsy store that offers a range of prints with motivating quotes and verses from the Quran, along with elegant stationery and greeting cards.
The brand is directed towards women aged 18-25 who are interested in Islamic culture, as well as those who love to decorate their space with art reflecting their faith and values. It also caters to individuals seeking unique and meaningful gifts for friends and family members who share these interests.
After researching the niche audience, it was clear that the brand needs to show a sense of youthfulness and fun. Key brands such as Flying Tiger and The Card Factory were looked at for inspiration, as they cater to a similar audience.
Research
The concept behind this logo is to create a symbolic representation of the name and its meaning. The olive plant and figs that surround the name serve to showcase this meaning. The brand's name is inspired by a Quranic verse, and a small detail within the logo reflects this - 95:1. The Quranic chapter 'The Fig' is the inspiration behind this design.
The goal was to create a brand that is playful yet elegant, aimed at appealing to the store's target audience who enjoy unique stationery and prints.
Logo
Antipol VF is the ideal font for this brand's headings, titles, and subtitles. With its playful roundness and elegant feel, it stands as a statement piece, making it a timeless choice for the brand.
Europa works great as the body copy font for this brand. Its elegance and simplicity make it effortless to read chunks of text, suitable for both website content and social media posts.
Typography
The brand’s friendly and positive message is a crucial part of its identity. It’s important not only to highlight their products but also to convey their values and overall message.
Social media is the perfect place for achieving this, as it allows the brand to connect with audiences who share their values and resonate with their message. By executing this strategy, the brand can build a community of like-minded individuals who are passionate about the brand’s mission and vision.
Social Media
Here is the document sent to the client that outlines the key elements of their new brand identity. It is used as a reference tool for maintaining consistency through out the brand.
